Promotional calendars provide continued exposure

A poll by the Calendar Advertising Council shows exciting results with the use of promotional calendars.

Office equipment retailers don't need to spend thousands of dollars on advertising or promotions to capture business from prospects. You can achieve year-round visibility for minimal cost by giving them something they need, want and use every day-a calendar imprinted with the promotional messages of your business.

Seven out of ten (72 percent) respondents to a poll by the Calendar Advertising Council use a calendar five or more times a day. That equals more than 1,800 exposures annually to the advertising imprint on the calendar. Forty percent refer to their calendars ten or more times daily, far more than 3,600 exposures each year.

While people do buy calendars at retail, more than half (55 percent) rely on receiving one from an advertiser. A whopping 81 percent can recall the name of the organization that gave them the calendar and 67 percent say they do business with the advertiser. That means nearly seven of every ten people to whom you give an imprinted calendar may add income to your business.

Imprinted calendars have been a popular advertising tool for decades and, thanks to innovations in customization and many other benefits, it's an even more valuable marketing medium today. Here's why:

Proprietary ad space-Every time the calendar is used, it acts as a personal point-of-purchase display ad that invites business and overshadows competition.

Repeat impression-Unlike other advertising media, calendars are promotional products that can deliver a retailer's message many times through daily use, at no added expense.

Controlled messages-Calendars allow your business to provide existing and potential customers information such as what products and services are offered, a phone number and address, a map and directions, business hours, tips, coupons, holiday reminders and other useful facts.

Controlled circulation-With calendar advertising, you are able to reach only the audience you want to reach, which means there's no wasted circulation.

Cost-efficiency-Because of its high exposure rate and relatively low cost, imprinted calendars have one of the lowest cost-per-exposure ratios of any form of advertising.

Also of value to you, as an advertiser, is the time value of calendars. You can give them as tasteful, appropriate, useful year-end holiday gifts. As the previous year's calendar becomes obsolete, replace it with a new one. That provides you with an opportunity to provide new promotional messages and make another impact upon the recipient.

People actually look forward to a new calendar each year from a business they patronize. It becomes a tradition, while continuing to build goodwill because customers appreciate receiving the gifts.

With more than 4,000 calendar styles to choose from, any budget can be accommodated. Before placing a calendar order, a good idea is to consult with a promotional products distributor. A list of distributors in you area is available free by contacting Promotional Products Association International at (972) 258-3044 or e-mail mrktcommdept@ppa.org.

Promotional calendars provide continued exposure

A poll by the Calendar Advertising Council shows exciting results with the use of promotional calendars.

Office equipment retailers don't need to spend thousands of dollars on advertising or promotions to capture business from prospects. You can achieve year-round visibility for minimal cost by giving them something they need, want and use every day-a calendar imprinted with the promotional messages of your business.

Seven out of ten (72 percent) respondents to a poll by the Calendar Advertising Council use a calendar five or more times a day. That equals more than 1,800 exposures annually to the advertising imprint on the calendar. Forty percent refer to their calendars ten or more times daily, far more than 3,600 exposures each year.

While people do buy calendars at retail, more than half (55 percent) rely on receiving one from an advertiser. A whopping 81 percent can recall the name of the organization that gave them the calendar and 67 percent say they do business with the advertiser. That means nearly seven of every ten people to whom you give an imprinted calendar may add income to your business.

Imprinted calendars have been a popular advertising tool for decades and, thanks to innovations in customization and many other benefits, it's an even more valuable marketing medium today. Here's why:

Proprietary ad space-Every time the calendar is used, it acts as a personal point-of-purchase display ad that invites business and overshadows competition.

Repeat impression-Unlike other advertising media, calendars are promotional products that can deliver a retailer's message many times through daily use, at no added expense.

Controlled messages-Calendars allow your business to provide existing and potential customers information such as what products and services are offered, a phone number and address, a map and directions, business hours, tips, coupons, holiday reminders and other useful facts.

Controlled circulation-With calendar advertising, you are able to reach only the audience you want to reach, which means there's no wasted circulation.

Cost-efficiency-Because of its high exposure rate and relatively low cost, imprinted calendars have one of the lowest cost-per-exposure ratios of any form of advertising.

Also of value to you, as an advertiser, is the time value of calendars. You can give them as tasteful, appropriate, useful year-end holiday gifts. As the previous year's calendar becomes obsolete, replace it with a new one. That provides you with an opportunity to provide new promotional messages and make another impact upon the recipient.

People actually look forward to a new calendar each year from a business they patronize. It becomes a tradition, while continuing to build goodwill because customers appreciate receiving the gifts.

With more than 4,000 calendar styles to choose from, any budget can be accommodated. Before placing a calendar order, a good idea is to consult with a promotional products distributor. A list of distributors in you area is available free by contacting Promotional Products Association International at (972) 258-3044 or e-mail mrktcommdept@ppa.org.